Prosegue con successo la personalizzazione territoriale della campagna Fondamentale, grazie al coinvolgimento attivo delle Associazioni. Tra le ultime adesioni, spicca la Sicilia con spot radio personalizzato e uscite sui principali quotidiani locali. Analoghe iniziative sono già state portate avanti da Napoli, Emilia, Sardegna, in uscita in occasione della tappa di Città in scena ad Alghero, Puglia, che ha inoltre aderito all’acquisto dei pannelli digitali in autostrada intercettando il traffico dei ponti primaveril, Toscana, Grosseto e Alto Adriatico.
Sempre più numerosi!
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